I'm so excited about today's post because as you all know, my love of hair is what started all of this! I love haircolor. With that said, it's my goal to educate you as much as I can so that you are able to make educated and informed decisions when it comes to your hair.
You might remember my "Mischo Beauty School: Haircolor 101" post, where I discussed the four haircolor categories. Well most recently, Wella Professionals recently shared with me what women are really thinking when it comes to coloring their hair and here are the results from the survey:
1. For the best color advice, talk to your friends.
False: Most women surveyed- 69% said that they got most of their hair color advice from a colorist/stylist. From the remaining women surveyed, 4% chose to get most advice from a friend and 7% chose articles in magazines. Having a consultation with your colorist is crucial as he or she is the most knowledgeable source in hair color theory and can give the best recommendation on which color compliments your skin tone, eye color, fashion style, and personality.
2. Highlights are taking the salon industry by storm.
True: 46% of women surveyed chose highlighting as the service they most frequently request at the salon, over full-head haircolor at 35%, fashion/bold color accents at 4% and color gloss/glaze at 1%. Being in touch with the industry, Wella recently launched a new highlighting technique called Cosmic Blonde, which uses state-of-the art lightening technology to create a unique, shimmering "cool-warm" effect to highlights, making everyone's favorite salon service even trendier. Be sure to ask your colorist about the latest techniques, as trends and color services are constantly evolving.
3. Coloring your hair makes it appear less healthy.
False: Actually, coloring your hair can add a lot of benefits including leaving hair shinier (91% of women surveyed agreed) and well-conditioned (89% of women surveyed agreed). Plus, 29% of women surveyed said the overall health of their hair was actually healthier after hair coloring. Only a professional colorist knows how to best apply color correctly in order to leave your hair shiny and beautiful.
4. The main reason women don't color their hair is because they don't want to change their natural color.
True: 55% of women surveyed said they haven't colored their hair in the past year because they like their natural hair color. Only 3% said they don't color because they have no gray to cover. However, if you love your natural haircolor, that's all the more reason to get a professional service to enhance it! Everyone can benefit from a demi-permanent color, such as Wella Professionals Color Touch, because its gentle formula actually leaves hair shinier and well conditioned, thus enhancing your natural color and improving the condition of your hair. Additionally, it doesn't leave a demarcation line because it washes out.
5. Consumers don't know the difference between semi, demi and permanent haircolor.
True: 47% of women surveyed said they didn't know the difference. However, knowing what to ask from your stylist or colorist at the salon makes the difference between fabulous color - or months of regret. Semi permanent can last 1-3 weeks, demi permanent can last 4-6 weeks, and permanent is, well, permanent and lasts until it grows out. So a proper consultation process is important to determine what you're looking for out of your color treatment.
6. Consumers don't think it's important to get to know their colorist.
False: Actually 73% of women surveyed think it's important for their colorist to know their personality and to make small talk at their appointments. In fact, 38% of women surveyed even said that if they were throwing a party, they would invite their colorist/styist! The more your colorist gets to know you and your style, the more insight they'll have on what you might like, what color will be easiest to maintain, and what best suits your lifestyle.
7. Professional products designed for color-treated hair help maintain color between salon visits.
True: 79% of women surveyed agreed that professional products will help keep haircolor from fading in between salon visits. Wella Professionals Color Preserve Care and Styling collection protects and preserves up to 78% more haircolor (as compared to leading professional products).
8. Everyone must color their hair every four weeks.
False: 22% of women surveyed color their hair every 2 to 3 months and 18% of women said they color every 4 to 6 months. It really depends on individual hair color needs, the level of technique performed on the hair, and whether you're using a semi, demi or permanent color. For example, natural looking highlights often require more frequent maintenance than single process color. (On average, colorists may recommend follow-up visits every 6-8 weeks in order to keep color looking fresh and natural).
9. Celebrities and magazines are most influential in what new service or technique a consumer might try.
False: 74% of women surveyed said that a recommendation from a stylist or colorist would be the most influential in determining if they tried something new. A good number of stylists and colorists attend educational seminars, which means they are constantly learning new techniques and gaining knowledge on the latest trends. Who do you think styles celebrities in the first place? They don't color their own hair, that's for sure! In order to stay ahead of the trends, stylists and colorists can enroll in Wella trend and styling seminars at The Studio.
10. Haircolor can make you feel better about your appearance.
True: 69% of women surveyed said they feel attractive immediately after having their hair colored and 61% feel confident. Whether you're changing your hue to something more bold and adventurous or just touching up the roots, haircolor adds richness and vibrancy so that your hair appears healthy and shiny, making everyone around you take a second look!
Questions? Let's discuss!
(photos courtesy of wellausa.com)
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