Mischo Beauty Covers Mercedes-Benz Fashion Week: Wella & DKNY Fall 2010 Ready-to-Wear Collection

I became well versed in all Wella products while apprenticing at Vidal Sassoon and so I was curious to see what the artistic team would create for DKNY's runway show. I was told that the fall collection "encapsulates New York art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City". The hair look was a "refined side-swept ponytail projecting a sexy equestrian vibe with a subtly strong, yet not too masculine look".

Wella Professionals lead colorist Eva Scrivo directed a team of colorists to handpaint extensions using Blondor, Koleston Perfect and ColorTouch to match the natural color palette of the models' hair- ranging from medium brown to a spectrum of blonde shades. Extensions were then woven in to soften the look by placing the paler pieces in the front where the sun would naturally lighten the hair.

Eugene Souleiman (top photo), Global Creative Director for Wella Professionals, led the styling team by creating the low side ponytail using System Professionals Volumagic to give the side part direction. System Professional Hypercurl was used on the length of the ponytail for separation and added texture. Additional looks from the runway show are available here.

Are you all impressed? Love the look?

photo: style.com



andrea said...

i'm ok with the simplicity of the the side part and pony... but it's not a favorite of mine... why do i feel like downer debbie with these shows... lol

February 19, 2010 at 8:28 PM
Mischo Beauty said...

To Andrea: LOL... probably because you're not seeing anything "new" or "innovative"???

March 11, 2010 at 2:23 PM

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