Mischo Beauty Superstar of the Week: Karen Robinovitz: Founder & Creatrix, Purple Lab

I've been following the founder of Purple Lab, Karen Robinovitz, for over a year now since being introduced to her first product launch, Huge Lips Skinny Hips. And I must say, she's a woman after my own heart! We have somewhat similar paths in that we both attended college in Atlanta, were both pre-med majors, but most importantly we share a passion for beauty and beauty entrepreneurship.

Over the past year, not only have I witnessed the amazing take off of Huge Lips Skinny Hips, but Karen has also successfully launched a collection of foundations, concealers, blushes, eyeliners, mascaras and of course, a complete range of lip products. Great products, along with an amazing marketing/social media campaign have landed Purple Lab on HSN!

And with all that said, I'm sure you can see why she's a huge inspiration and an amazing role model- and that's why she is this week's "Mischo Beauty Superstar". To learn more about Karen and Purple Lab, check out the website , Facebook page, and follow her and Purple Lab on Twitter. Oh, and be sure to let me know if you've tried any Purple Lab products. I'd love to hear your thoughts!