Beautiful hair needs an expert: L'Oreal Vive Pro Color Vive Shampoo

I'm sure most of you have seen Beyonce's new L'Oreal Paris Feria commercial and it's quite evident that her hair is colored using Feria's permanent haircolor formula, which would lighten her natural brunette color to the "Golden Sunset" or is it the "Sunflower Blonde" we're so used to seeing. With her hectic schedule of appearances, her hair is probably touched up every 3-4 weeks in order to keep her haircolor flawless, as I'm sure is what's expected of a L'Oreal Spokesmodel. With that in mind, we must remember that haircolor is a chemical service that can take it's toll on your hair if not properly treated.

This week I'm suggesting a product from the L'Oreal Paris family to care for Beyonce's hair and it's L'Oreal's Vive Pro Color Vive Shampoo for dry, color treated hair. It's a hydrating shampoo that seals the hair's cuticle, which locks in haircolor and prevents fading. It cleanses the hair gently, and leaves the hair soft and smooth- and it contains antioxidants and UV filters which protect that hair from the environment and again ensures longer lasting haircolor.

What are you using to protect your haircolor?



MakeupByRenRen said...

i pretty much only buy shampoos and conditioner that say for dry, color treated hair, so hopefully i'm doing it some good!

November 17, 2008 at 11:24 AM
Mischo Beauty said...

To "MakeupByRenRen": You are- you're definitely on the right track! :)

November 17, 2008 at 3:51 PM
Shalon said...

First of all I love her hair color. What I use to protect my hair color is DevaCurl shampoo for color treated hair. I really love that line of haircare products. It does not strip my hair of natural oils, it contains no SLS. Love it.

November 18, 2008 at 10:49 PM
Mischo Beauty said...

To Shalon: B's haircolor is HOT! Thanks for the info on DevaCurl, I will definitely check it out.

November 20, 2008 at 8:58 PM

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