The Look Boutique is the store's economical answer to Sephora. It features high and low end beauty products, with everything from $31 Rilastil mascara to $1.99 Sinful nail polishes (both of which lit my fire). With a staff of freelance makeup, eyebrow and nail artists on the ready, this is an extra convenient one-stop shop for women (and men) on the go. Sam Fine, expert makeup artist to celebrities such as Iman, Tyra and Jennifer Hudson, gave a group of us lucky ladies a guided tour. While pointing out some of his favorite products (L'Oreal Voluminous Mascara, Iman Bronzer in Afterglow and Luxury Pressed Powder, Maybelline Brow Pencil, Covergirl Outlast Lipstick and Covergirl Lashblast Fusion Mascara), he also picked up a couple items to take home (Black Opal Patent Lip Liquid Lipstick, I believe in Violine and Maybelline Falsies Mascara for a first run).
Instead of giving product must-haves, Sam preferred to stress that "makeup is a personality," and encouraged us all to get to know our faces more intimately and use that knowledge to find products which best compliment our individual features. Each of us, he is convinced, is only one product away from upping our makeup game and giving better face. So, identify one product that you are not using and experiment with it. And remember that concealer is for highlighting, powder is for setting, bronzer is for adding luminosity and eye shadow is for giving those gorgeous eyes definition.
More sage advice from the master:
- Foundation is like an undergarment. Make sure your face is smoothly finished and then build with more detail.
- Look for lipsticks that tout being highly-pigmented or long-lasting and then start thinking about your color choice.
- Waterproof mascara builds faster than regular mascara.
- Felt tip liquid liners are best for beginners and those who want to get close to the lash line with fewer mistakes. Liquid liner with a brush is great for those with a steady hand who love to rock the thicker line of a 60s-inspired eye.
- Shop like a makeup artist. Don't get stuck on one brand for all products. Just because you loved a brand's foundation, does not mean that their powder best suits your complexion. Mix and match!
- Do not be thrown off by the terminology - a concealer is a dense foundation. Switch between creme and liquid foundations and concealer depending upon the kind of coverage you seek.
- Men can also wear makeup without looking made up. A primer can be used as a moisturizing base, followed by powder for an almost bare finish.
If you could ask Sam Fine any question, what would it be? Post your questions in the comments section and we will ask Mr. Fine himself and share the answers in an upcoming post.
All the best, Lovelies! - Zee
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