The Flashing Lights of Times Square and a Hair Rules 'First'

Curly girls, stand up! Those sexy spirals are now in the spotlight in Times Square, thanks to the texture mavens at Hair Rules. A virtual lacefront over 7th Avenue and 48th Street, the billboard is the brand's first in the famous New York City district. The ad's model is none other than Hair Rules co-founder, Kara Georgiopoulos. Anthony Dickey (the other half of the co-founding equation) styled her flowing hair with products from the Hair Rules collection of blowout products. I was thrilled to party in celebration of their great accomplishment at the Renaissance Hotel's Vivid Lounge.

Lots of gorgeous and a number of famous faces were on hand at the November 22nd soiree, including Russell Simmons, Veronica Webb and Annabella Sciorra. Even more impressive than the interestingly mixed crowd, was the hair on the Hair Rules Makeover contest winners. Who needs to look up to a billboard when evidence of Dickey and Company's styling genius walks the streets among us? Nyree Emory (below, on left) of Chocolate Cake Radio, is one of the lucky ladies made over by Dickey and sported her new and gorgeous 'do at the event. Amusingly, she was just as amazed as the rest of us were with her hair's transformation from very dark, dark brown with less curl definition into a medium brown and golden-tinged vibrant curly halo with a knack for snatching folk's attention. It looked good enough to be in an ad of its own. Personally, I would LOVE to see a second, curlier/kinkier billboard some time in the future!

I'm not sure how many times I tooted the Hair Rules horn in my first post about their blowout line, but I am surely tooting away now! The styling and the products are consistently excellent, whether curly or straight, and I am determined to go in and let them take a scissor-stab at my big ole pouf and see what transpires. Stay tuned! -Zee



Genny said...

The billboard looks great. I love the curly whip and wish I lived nearby so that I could go in for a good cut. Hope you post pics if you make it to the salon!

November 29, 2010 at 12:16 PM
Kenya said...

The idea of a kinkier/curlier billboard is a good one.

November 29, 2010 at 2:46 PM
andrea f said...

their curls look great ;)

November 29, 2010 at 3:17 PM
Anonymous said...

Your event coverage is such a great addition to the blog! Keep it coming... :)

November 29, 2010 at 3:27 PM
Mischo Beauty said...

Love it, girly! So happy to have you as part of the team.

November 29, 2010 at 4:29 PM
Zee said...

@Genny: If I go, I will surely post pictures and give everyone the scoop on my experience.

@Kenya: Right?!! We should start a petition. LOL

@Andrea: The picture doesn't do it justice. Really amazing curl definition without looking heavy. And they did the color too, apparently. Me likey :)

@Anonymous: Thank you so much!!

@Mischo Beauty: Thanks, Kitiya! So happy to be here. :))

November 30, 2010 at 9:40 AM

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